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Next level antioxidant 

Orac chart

Some of the most important health benefits of elderberries include their ability to boost immune system function, protect against bacteria and infection, moderate the digestive process, reduce the pain and speed associated with autoimmune diseases, help with weight loss, and alleviate allergies making elderberry a great addition to enhance your health and the natural health market.


Elderberry has a very high ORAC, or oxygen radical absorbance capacity, score: over twice as much as blueberry and cranberry. Elderberry also contains trace minerals and has more vitamin C than oranges. Studies have shown that elderberry supports brain health, improves immune coordination, protects blood vessels.

  •  When it comes antioxidant power, elderberry is higher in flavonoids than blueberries, cranberries, goji berries and blackberries.  I’m sure you’re getting the picture that this medicinal berry is a real powerhouse for good health. Let’s examine exactly why.


     Health Benefits of Elderberry

  • 1. Major Cold and Flu Relief   Elderberries are an excellent general immune system booster. The berries contain chemical compounds called anthocyanidins, which are are known to have immunostimulant effects. Elderberry extract has been shown to be a safe, efficient and cost-effective treatment for both cold and flu symptoms.

  • A 2016 study published in Nutrients showed that elderberry supplementation can reduce the duration and symptoms of a cold in air travlers. Travlers using this herb from 10 days before travel until four to five days after arriving overseas experienced on average a two-day shorter duration of their colds and also a noticeable reduction in cold symptoms. Several studies have demonstrated that elder extract is highly effective in mitigating flu-like symptoms. Specifically, the flavonoids in the elderberry extract bind to the H1N1 human influenza virus as well as the H5N1 avian influenza virus. A 2009 study randomized patients into two groups: One group was given four doses of 175-milligram proprietary elderberry extract daily, and the other group received a placebo daily for two days. The extract-treated group showed significant improvement in most flu symptoms while the placebo group showed no improvement or an increase in severity of symptoms. Researchers conclude that the extract is effective in controlling influenza symptoms.   

  • Another study published in the Journal of International Medical Research showed that when the extract is used within the first 48 hours of the onset of flu symptoms, it shortens the duration of flu symptoms by an average of four days. 

  • 2. Sinus Infection Aid   With elderberry’s anti-inflammatory and antioxidant properties, it makes sense that it can help sinus issues. A sinus infection is a condition in which the cavities around the nasal passages become inflamed, and this antiviral herb has promise as a sinus infection natural remedy.A study conducted by the Institute of Complementary Medicine’s Department of Internal Medicine at the University Hospital in Zurich, Switzerland examined the use of a proprietary product, Sinupret, which contains elderberry flowers. The researchers used Sinupret to treat bacterial sinusitis along with an antibiotic (doxycycline or vibramycin) and a decongestant. People who took the combination did better compared to those who did not take Sinupret at all. 

  • 3. Lower Blood Sugar   Both the flower and the berry have traditionally been used to treat diabetes. Research has confirmed that extracts of elderflower stimulate glucose metabolism and the secretion of insulin, lowering blood sugar levels.Research published in the Journal of Nutrition evaluated black elderberry’s insulin-like and insulin-releasing actions in vitro. The study found that an aqueous extract of elder significantly increased glucose transport, glucose oxidation and glycogenesis without any added insulin.  What is glycogenesis, and why is it important? Glycogenesis is the process by which excess sugar is cleared out of the bloodstream and into your muscles and liver, which helps maintains normal blood sugar.

  • 4. Natural Diuretic   Elder has been shown to promote both urination and bowel moments. Studies have indicated that elderberry or Sambucus has natural diuretic effects.  A diuretic is a substance that promotes the production of urine. Doctors prescribe diuretics when the body is retaining too much fluid, which is a common problem in older adults.

  • 5. Encourage Healthy Skin   Elderberry has made its way into cosmetic products and for good reason. Its bioflavonoids and antioxidants, along with its high vitamin A content, make it awesome for skin health. Researchers suspect that a compound found in the elderberry could give a natural boost to skin. 

  • 6. Ease Allergies    The flowers of the elder plant are known to be an effective herbal allergy remedy. Since allergies involve an overreaction of the immune system as well as inflammation, elderberry’s ability to improve the immune system and calm inflammation can help provide allergy relief.Some herbalists put black elder flower on the list of most effective herbs used for treating hay fever-like symptoms. It can be used for allergies on its own or in combination with other herbs. Elderflower is also said to act as a detoxification aid by enhancing liver function.

elderberry nutrient chart
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Elderberry Andre

Medicinal Ingredient :

Black Elderberry  (sambucus nigra canadensis) with antioxidants, polyphenols, flavonoids and anthocyanins to help maintain good health.  Helps relieve: symptoms of colds and flus, joint pain associated with arthritis, nasal congestion associated with sinusitis, hay fever/allergic rhinitis.



Adults 1tsp (5ml) daily.

15 000mg of Elderberry per 1tsp (5ml)

Consume by the teaspoon, mix into your favourite  beverage or infuse into a hot brew.

*****Refrigerate after opening*****

Shake well before use.  Sedimentation may occur.  Consume within 30 days of opening.


Do not use if allergic to elderberry. Consult a health practitioner prior to use if you are pregnant or breast feeding.  Do not use if safety seal is broken or missing.

Purvita 100ml
        Antioxidant   No added sugar
        Not diluted     No alcohol
        Gluten free        Vegan
Great taste
(and also amazing for you)

Reviewed Reference

  • Barak V, Halperin T, Kalickman I. The effect of Sambucol, a black-berry-based natural product, on the production of human cytokines: I. Inflammatory cytokine. 2001;12(2):

  • Blumenthal M, Goldberg A, Brinckmann J, editors. Herbal Medicine: Expanded Commission E Monographs. Newton (MA): Integrative Medicine Communications; 2000.

  • Brinker F. The Toxicology of Botanical Medicines. Sandy (OR): Eclectic Medical Publications; 2000.

  • Cook WH. The Physio-Medical Dispensatory: A Treatise on Therapeutics, MateriaMedica, and Pharmacy, in Accordance with the Principles of Physiological Medication. Cincinnati (OH): WH Cook; 1869. Reprint version by Medical Herbalism: Journal for the Clinical Practitioner. [Accessed 2014 August 15]. Available from:

  • Duke JA, Bogenschutz-Godwin MJ, duCellier J, Duke PK. Handbook of Medicinal Herbs.2nd edition. Boca Raton (FL): CRC Press; 2002.

  • EMA 2014: EMA/CHMP/44208/2012 Assessment report on Sambucus nigra L., fructus. London (GB): European Medicines Agency: Committee on Herbal Medicinal Products (CHMP). [Accessed 2014 August 15]. Available from:

  • Gardner Z, McGuffin M, editors. American Herbal Products Association's Botanical Safety Handbook. Second Edition. Boca Raton (FL): Taylor and Francis Group; 2013.

  • Hill J. The Family Herbal. Bungay: Printed and Published by C. Brightly, and T. Kinnersley; 1812. Reprint version by Henriette Kress 2011-2014: Henriette's Herbs. [Accessed 2014 August 15]. Available from:

  • Inami O, Tamura I, Kikuzaki H, Nakatani N. Stability of Anthocyanins of Sambucus canadensis and Sambucus nigra, Journal of Agriculture and Food Chemistry 1996;44:3090-3096.

  • Jellin JM, editor.Pharmacist's Letter/Prescriber's Letter Natural Medicines Comprehensive Database [Internet]. Stockton (CA): Therapeutic Research Faculty; 1995-2014. [American elder; Accessed 2014 August 15]. Available from:

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  • Jourdan AJL. Pharmacopée universelle, ou conspectus des pharmacopées, Volume 2. [Internet] Seconde edition; 1828. [Accessed 2014 August 15]. Available from: MIC&printsec=frontcover&dq=jourdan+pharmacopee+universelle+volume+2&hl=en&sa=X&ei

  • =YEbuU8fOF8iNyATl0YKQAw&ved=0CBMQ6AEwAA#v=onepage&q=jourdan%20pharmac opee%20universelle%20volume%202&f=false

  • Lee J and Finn CE. Anthocyanins and other polyphenolics in American elderberry (Sambucus canadensis) and European elderberry (S. nigra) cultivars. Journal of the Science of Food and Agriculture 2007;87:2665-2675.

  • Murkovic M, Abuja PM, Bergmann AR, Zirngast A, Adam U, Winklhofer-Roob BM, Toplak H. Effects of elderberry juice on fasting and postprandial serum lipids and low-density lipoprotein oxidation in healthy volunteers; a randomized, double-blind, placebo-controlled study. European Journal of Clinical Nutrition 2004;58:244-249.

  • Nakajima J-I, Tanaka I, Seo S, Yamazaki M, Saito K. LC/PDA/ESI-MS Profiling and Radical Scavenging Activity of Anthocyanins in Various Berries. Journal of Biomedicine and Biotechnology 2004;5:241-247.

  • Scudder JM. Specific Medication and Specific Medicines. Cincinnati (OH); Wilstach, Baldwin & Co. 1870. Reprint version by Henriette Kress 2011-2014: Henriette's Herbs. [Accessed 2014 August 15]. Available from:

  • Vlachojannis JE, Cameron M, Chrubasik S. A systematic review on the sambuci fructus effect and efficacy profiles. Phytotherapy Research 2010;24(1):1-8.

  • Wichtl M, Anton R, éditeurs. Plantes thérapeutiques: Tradition, pratique officinale, sciences et thérapeutique. 2e édition. Paris (FR): Lavoisier; 2003.

  • Zafra-Stone S, Yasmin T, Bachi M, Chatterjee A. Berry anthocyanins as novel antioxidants in human health and disease prevention. Molecular Nutrition and Food Research 2007;51:576-683.

  • Zakay-Rones Z, Thom E, Wollan T, Wadstein J. Randomized study of the efficacy and safety of oral elderberry extract in the treatment of influenza A and B virus infections. Journal of International Medical Research 2004;32:132-140.

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